Английский язык. Практический курс для решения бизнес-задач Пусенкова Нина

The East European oil and gas market faces the risk of being completely dominated by foreign companies. Industry leaders like BP or Royal Dutch/Shell enter the market aggressively and are able to undertake significant financial investments. Their entry strategies significantly differ: while Royal Dutch/Shell focus their investments on E&P (targeting a major stake in Gazprom), BP also intensifies its downstream presence by creating a JV with TNK. The Polish or Hungarian markets have already been strongly penetrated by global industry leaders. Former state-owned national oil and gas companies have been attacked by local consolidation on the one hand and acquisition by global majors on the other hand. Only some of them have been able to keep their local downstream dominance, i.e. Polish Orlen and Hungarian MOL. To strengthen their local market leadership both are actively internationalizing their business by forming regional leaders in Central and Eastern Europe. Latest attempts have been seen of Orlen targeting the take-over of its domestic competitor Grupa Lotos and rumours already circulate about a merger of Orlen and MOL.

«Achieve market leadership from the black forest (Schwarzwald) to the Black Sea,» Austrian market leader, OMV, has further focused its market strategy. The future expansion of OMV’s downstream presence should especially target Eastern Europe. OMV could become a major catalyst of the East European market consolidation.

But what should be the strategy of East European oil and gas companies to stay in or enter the global premier league? A.T. Kearney study reveals that consolidation trends follow a distinct logic. East European oil and gas companies need to understand in which stage of the consolidation lifecycle they are positioned to survive the consolidation threat and even dominate the endgame.

Understanding the Consolidation Curve

Economically, it makes common sense that most new industries are fragmented and consolidate as they mature. But what about the fact that all industries have similar lifecycles as indicated by A.T. Kearney study of more than 29,000 listed companies over the recent 14 years? Once an industry forms or is deregulated, it will move through four stages of consolidation. Thus, an understanding of an industry’s position within this cycle should be the cornerstone of a company’s long-term strategic plan.

Stage 1– Opening. The first stage generally begins with a single start-up or with a monopoly just emerging from a newly deregulated or privatized industry. But this 100% industry concentration quickly drops off. Soon the combined market share of the three largest companies drops to between 30% and 10% as competitors quickly arise to create the frontier of industry consolidation. For oil and gas, the dissolution of Rockefeller’s Standard Oil monopoly in 1911 was such a trigger point as well as the privatization of the state-owned East European oil and gas companies in the 1990s.

Companies in Stage 1 should aggressively defend their first-mover advantage by building scale, creating a global footprint, and establishing entry barriers. They should focus more on revenue than on profit, working to amass market share.

Stage 2– Scale. This stage is all about building scale. Major players begin to emerge, buying up competitors and forming empires. The top three players in Stage 2 industries will own 15% to 45% of their market, as the industry consolidates rapidly. Typical Stage 2 industries include airlines, hotel chains, automotive suppliers, banks, and pharmaceuticals. Also oil and gas downstream stays in Stage 2. Due to the large number of acquisitions in this stage, companies must hone their merger-integration skills. These include learning how to carefully protect their core culture as they absorb new companies and focusing on retaining the best employees of acquired companies.

Stage 3– Focus. Companies that are in Stage 3 focus on strengthening their core business and continue to aggressively outgrow the competition. The top three industry players will now control between 45% and 70% of the market. By this time there are still generally five to twelve major players. This is a period of mega-deals and large-scale consolidation plays and the goal is to emerge as one of a small number of global industry powerhouses with a well-defined business. Typical focus-stage industries include steel producers, automotive companies, shipbuilders and distillers – and oil and gas upstream as well as integrated oil and gas.

Companies in Stage 3 industries need to emphasize their core competencies, focus on profitability, and either shore up or part with weak business. The well-entrenched competition at this phase will attack underperformers. Recognizing start-up competitors early on allows focus-stage players to decide whether to crush them, acquire them, or simply emulate them. Stage 3 companies should also identify other major rivals that will likely survive into the next stage and avoid all-out assaults.

Stage 4– Balance and Alliance. Here the titans of industry reign, from tobacco to soft drinks and defense. The industry CR is at its peak and can even dip a bit as, at this stage, the top three companies claim as much as 70 to 90% of the market. Large companies may form alliances with their peers as growth is now more challenging. Companies do not move through Stage 4: they stay in it. Firms in these industries must defend their leading positions. They must find new ways to grow their core business in a mature industry and create a new wave of growth by spinning off new businesses. They must be alerted to the industry regulation and the danger of being lulled into complacency by their own dominance.

Global Titans about to Emerge

Looking at oil and gas, the industry seems to be at consolidation Stage 3. Major M&A activities have been experienced in the recent years. Exxon’s acquisition of Mobil (1999), BP acquiring Amoco (1998) and Arco (2000), the merger of Chevron and Texaco (2001) as well as the recent Philips Petroleum and Conoco merger are the most eye-catching events. The three major players in the oil and gas industry – ExxonMobil, Royal Dutch/Shell and BP – today own roughly 50—55% of the entire industry.

However, an even deeper study of the industry reveals that oil and gas sector is at different stages of its consolidation, depending on the major value chain segment. To analyze the oil and gas industry, three industry segments can be differentiated:

Oil and gas downstream is situated in the scale phase. For downstream players regional closeness, and fulfillment of market and customers specifics is crucial. That is why some local downstream players scale up to create regional leaders. A leading geographical position accompanied by strategic advantages or regional specialization arising from the closeness of the downstream business to its local customers is perceived by these companies as the winning strategy to withstand the increasing consolidation pressure of global majors.

Orlen or MOL are good examples for downstream-driven companies in Stage 2. Orlen’s acquisition of BP’s North German retail network has to be seen in this context as well as the expected initiation of regional partnership in downstream, enabling Orlen, MOL and OMV to capture and defend a leading regional position in the mid-term.

However, future success of all three companies will depend on their ability to compete against global industry leaders. A survival of focused downstream players is more than unlikely as they mark most attractive targets for global industry leaders to further sweeten their global oil and gas portfolio.

Also for oil and gas upstream the industry is still relatively dispersed. Risk sharing in E&P as well as high investment requirements in this segment are expected to further trigger consolidation and to focus on highly attractive assets and resources. Access to strategic resources as well as financial and technical capabilities are the key prerequisites in this segment.

Gazprom has already been identified by global integrated industry leaders like Royal Dutch/Shell as one of the most attractive acquisition targets in this region. First negotiations between the Anglo-Dutch industry leader and Russian authorities are underway. The sale of major stakes in Gazprom to the external investors would further open the Russian market.

Integrated oil and gas entered Stage 3 of the consolidation curve. In this segment, the titans of the industry emerge. Only few East European companies like YukosSibneft or LUKOIL are expected to compete on equal terms. Here, the consolidation is not so much a question of mega-mergers as the selective exchange of business units. However, being successful in the past does not mean to be on the winning side for the future. The East European market leaders are already identified as preferred targets for some global industry leaders.

Consolidation Strategy

To grow companies and thus raise the companies’ stock value, A.T. Kearney has developed the Value Building Growth method. Central levers of this method are revenue growth and value increase. They form a matrix with four quadrants in which companies of a sector can be positioned according to their stock market performance.

The position within the matrix gives a rough orientation of the relative competitiveness of a company and the strategic and operational improvement requirements. Accordingly, the position in the matrix gives four major thrusts.

Simple Growers face the question as to further focus core activities and competencies and develop them above average. The goal of Profit Seekers is to build on realized profits. Underperformers have to undergo a substantial process and organizational restructuring and portfolio optimization. For Value Growers the challenge is the sustainability of success and the preparation of the next step for growth.

YukosSibneft and LUKOIL are identified as Value Growers from 1997 until 2002. However, this should be seen as an honoring of both companies’ activities in the near past. For both it is now crucial to carefully evaluate their next steps in the market: compared to their global competitors both are still small players in the game.

Other East European players like Gazprom, Orlen or MOL have under-performed in terms of value and revenue growth. Restructuring their businesses and an even clearer business focus is the key message for these players.

Conclusion

To survive consolidation, East European oil and gas companies must take into account their specific positioning in the global consolidation curve. While business and portfolio restructuring as well as a consequent focus is the appropriate strategy for local players only few are in the position to compete against global industry leaders today. However, even these East European industry leaders may find themselves targeted by global majors; oil and gas is further moving towards an industry consolidation.

All companies have to quickly align the strategy to their relative industry position; otherwise they are running the risk of being taken over by industry leaders and becoming part of the oil and gas history. The urgency for East European companies to decide which future strategies they should pursue in the consolidation game is underlined by the fact that foreign companies have already defined their strategies and are on the way to implementing them.

Source: Oil and Gas Eurasia, october 2003, pp. 36—41

Essential Vocabulary

1. exploration and production (E&P) – геологоразведка и добыча (в нефтяной и газовой промышленности)

2. penetration n – проникновение

penetrate v – проникать

3. state-owned – государственный

4. consolidation n – консолидация (реинвестирование дохода, полученного от продажи акций, в менее рискованные ценные бумаги; конверсия краткосрочной задолженности в долгосрочную; укрепление рыночной конъюнктуры; объединение отчетности компаний группы)

consolidate v – консолидировать

5. major nзд. крупная международная нефтяная компания

6. rumor n – слух; непроверенная информация, которая может повлиять на рынок

7. privatization n – приватизация

privatize v – приватизировать

8. frontier n – граница, рубеж; новая область

9. dissolution n – роспуск (компании или товарищества): юридическое прекращение деятельности компании в добровольном или принудительном порядке

dissolve v – распускать, прекращать деятельность

10. trigger n – курок, механизм; условие соглашения, невыполнение которого автоматически влечет определенные действия

trigger (off) v – приводить в движение, начинать, вызывать

11. first-mover – первопроходец

12. footprint n – след, отпечаток

13. powerhouse n – электростанция; очень энергичный человек; мощная и динамичная компания

14. emulation n – соревнование, состязание, соперничество, подражание

emulate v – соревноваться, состязаться, соперничать, подражать

15. alliance n – союз

ally n – союзник

ally (to, with) v – соединять(ся), вступать в союз

16. risk sharing – разделение риска

17.authority n – власть; орган власти; полномочие

18. restructuring n – реструктуризация (кредита или компании); пересмотр сроков выплаты долга

restructure v – реструктуризировать

Exercise 1. Answer the following questions.

1. What is the risk that the East European oil and gas companies currently face? 2. What is the policy pursued by the oil and gas majors in Eastern Europe? 3. What is the industry lifecycle according to A.T. Kearney? 4. What are the characteristics of the Opening Stage? 5. What are the main features of the Scale Stage? 6. What do companies in Stage 3 focus on? 7. Why is the Stage 4 named «Balance and Alliances»? 8. Where is the oil and gas industry located in the consolidation curve? 9. What is the essence of the Value Building Growth method developed by A.T. Kearney? 10. What are the challenges faced by Growers, Profit Seekers, Value Growers and Underperformers, respectively? 11. What Russian oil and gas companies can be included in these four categories? 12. What should East European do to survive consolidation? 13. Do you agree with the conclusions of A.T. Kearney’s experts and have their forecasts come true with respect to the Russian oil and gas sector?

Exercise 2*. Which of the following statements are not correct and why?

1. Royal Dutch/Shell focus their investments on E&P, while BP intensifies its downstream presence by creating a joint venture with TNK. 2. Global industry leaders cannot penetrate the Polish or Hungarian markets because of formidable entry barriers. 3. A.T. Kearney study reveals that consolidation trends are a matter of coincidence. 4. The opening stage generally begins with a single start-up or with a monopoly just emerging from a newly deregulated or privatized industry. 5. Companies in Stage 1 should aggressively defend their first-mover advantage by improving efficiency, creating goodwill and developing competition; they should focus more on human capital and know-how. 6. During the Scale Stage, major players begin to emerge, buying up competitors and forming empires. 7. Companies in the Focus Stage industries need to emphasize their core competencies, focus on profitability, and either shore up or part with weak business. 8. Large companies in the Balance and Alliances Stage prefer to stay independent because their potential for growth is assured. 9. No major M&A activities in the global oil and gas sector have been experienced in the recent years. 10. Central levers of the Value Building Growth method are revenue growth and value increase.

Exercise 3. Use the following terms to make sentences of your own putting them in Russian context

administrative authority – административный орган

executive authorities – исполнительная власть

federal authorities – федеральные органы власти

government authorities – правительство

judicial authorities – судебная власть

legislative authorities – законодательная власть

licensing authorities – орган по выдаче лицензий

local authorities – местные органы власти

monetary authorities – руководящие денежно-кредитные учреждения

municipal authorities – муниципальные власти

public authorities – государственная власть

regional authorities – региональные власти

regulatory authorities – регулирующие органы

tax (fiscal) authorities – налоговые органы

Exercise 4*. Fill in the blanks using terms given below.

Conoco and Lukoil: Everyone Wins

The U.S. oil giant gets a good price, Russia’s No. 1 oil company acquires a savvy partner, and Putin polishes Russia’s i

The price was….. Investors aren’t threatening to….. The….. isn’t in an uproar. Foreign…….. haven’t cried foul. Clearly, this was no ordinary day for Russia. The Sept. 29 sale of a 7.59%…….. in Lukoil, Russia’s largest oil company, to U.S. oil……… ConocoPhilips is indeed a first in many ways.

Conoco paid $1.98 billion for the stake, making it both the largest single……. in Russian history and the largest-ever…… by a U.S. company in Russia. It’s a sign that, despite Russia’s notorious political and legal……., the world’s biggest energy…….. are eager to get a piece of Russia’s abundant oil reserves.

Conoco…….. two other potential……, presumably representing David Guggenheim, the U.S. financier and art patron, and a company controlled by Lukoil management. But Conoco was always the clear……., its interest in Lukoil……. for months.

Great deal. What’s more, the…… clearly had strong……. from President Vladimir Putin. Concoco…… James Mulva flew to Russia to meet both Putin and Vagit Alekperov in July. «They won’t have any reason to have any second thoughts about their…….,» Putin said in early September, referring to the possibility that a large U.S. oil company – obviously Conoco – would invest in Lukoil.

Most…… are with Putin on that. «I think it’s going to be very good for both companies,» says Ron Smith, oil and gas analyst at Renaissance Capital, an investment bank in Moscow. «Conoco will get…… to reserves – and oil companies are very desperate to get reserves.»

Conoco is paying just $1.63 per proven barrel of oil, which is between a third and a quarter typical……… costs in the West. And for Lukoil, the…….. will bring much-needed Western management and…….

In addition to the…….. investment, Conoco and Lukoil have announced a global…….. That could come in handy in Iraq, for instance. Lukoil has an existing……… with the Iraqi government to develop the country’s West Qurna field, and Conoco has the links with the U.S. government to help ensure these……. now get recognized.

Welcome reassurance. Analysts say the Russian government got a pretty good……… too – far better than in previous privatizations. Although Conoco paid just above the $1.9 billion…….. price, it was very close to where Lukoil’s……. was……… Even better, however, is the……. the deal gives Russia’s……. in the investment……… In recent months, many foreign investors have been appalled at Moscow’s…….. of Yukos, Russia’s No. 2 oil company, which was hit with huge and controversial tax…….. ($7 billion and rising).

The crackdown is generally seen as punishment for Yukos’…… owner and former CEO, Mikhail Khodorkovsky, for getting too involved in politics. But the move against Yukos, which may soon be dismantled and partially………, has raised much more general questions about Russia’s legal…… and the security of private……

By welcoming Conoco’s investment, Putin hopes to show that the crackdown on Yukos wasn’t part of a wider…….. to freeze out foreign investment. Yet it also demonstrates that business in Russia can still be very……. A wink and a nod from the President is nice reassurance. But one day, even the occupant of the Kremlin will change.

Source: Business Week (online), Sept. 30, 2004

Terms:

сommunity, majority, i, claims, backing, rights, campaign, know-how, players, stock, alliance, deal, stability, property, starting, fair, sue, media, treatment, bid, governments, stake, major, rumored, renationalized, privatization, investment, outbid, investors, favorite, decision, analysts, access, replacement, equity, partnership, agreement, trading, boost, unpredictable, risks, CEO

Exercise 5. Translate into English.

От редакции FT: «Газпром» по соседству

Британия обычно не препятствует покупке или поглощению своих компаний зарубежными, и наша газета поддерживает такую политику. Мы выступаем против протекционистских действий правительств, например, Франции и Люксембурга в отношении Mittal Steel, пытающейся поглотить Arcelor, или правительства Польши, которое чинит препятствия экспансии иностранных банков. Но и противоположные действия правительства могут сильно тревожить. Многих заставили вздрогнуть сообщения о возможных планах «Газпрома» – контролируемой Кремлем квазимонополии, обладающей почти четвертью мировых запасов газа, – приобрести британскую газораспределительную компанию Centrica, контролирующую более половины британского розничного рынка газа. И если акционеры Centrica уже начали потирать руки, то в обществе заговорили о возможных последствиях сделки для безопасности газовых поставок и рыночной конкуренции.

Конечно, эти планы далеки от реализации. Поток спекуляций на этой неделе был спровоцирован менеджерами «Газпрома», которые обычно более небрежны в заявлениях о возможных поглощениях, чем могут себе позволить руководители компании, чьи ADR торгуются на западных биржах. Но идея в целом выглядит правдоподобной.

Ранее объявленная цель «Газпрома» – контролировать 20% газового рынка Британии. Чтобы достичь этого, совсем не обязательно иметь дистрибьютора в собственности. Но дело в том, что если Centrica испытывает нехватку газа (компания потеряла газовые месторождения в ходе либерализации рынка), то у «Газпрома» его в избытке.

Но у «Газпрома» особенная стать. Это бывшее Министерство газовой промышленности, преобразованное в компанию, которая, несмотря на значительное количество российских и иностранных миноритариев, сейчас находится под более жестким, чем когда-либо, контролем Кремля. Его позиция в отношении Украины показывает, что «Газпром» является инструментом государственной политики. Тут можно возразить, что если «Газпром» заплатит несколько миллиардов за доступ к клиентам Centrica, то у него появится еще одна причина, чтобы не оставить их без тепла. Но обычно (если не брать в расчет фактор геополитики, влиянию которого, к сожалению, подвержен «Газпром») отношения между производителями и потребителями газа гораздо ближе, чем между производителями и потребителями нефти. Долгосрочные контракты и газопроводы всегда создавали между поставщиками и потребителями нечто вроде брачного союза, в отличие от более гибких и нерегулярных сделок, характерных для нефтяного рынка. Так что дополнительные гарантии безопасности, обеспеченные участием «Газпрома» в местном британском бизнесе, могут быть и не такими уж значительными.

Любая связка «Газпром»—Centrica будет шагом к воссозданию той самой вертикальной интеграции (производитель – ретейлер), разрушить которую и была призвана либерализация британского рынка. На самом деле некоторая реинтеграция уже идет благодаря усилиям розничных энергокомпаний, стремящихся заполучить хотя бы часть производителей в собственность. Но объединение крупнейшего розничного торговца газом с таким крупным производителем, как «Газпром», потребует крайне жестких мер регулирования, чтобы предотвратить, например, хищническое ценообразование.

Даже если «Газпром» никогда не сделает предложение о покупке, другие крупные производители газа могут открыть охоту на ретейлеров. Было бы неплохо заранее подумать о последствиях таких сделок.

Источник: Ведомости, 07.02.2006

Lesson 19

New Industry

Read and translate the text and learn terms from the Essential Vocabulary.

Venture capital

Venture capital (VC) is capital provided by outside investors for financing of new, growing or struggling businesses. A venture capital fund is a pooled investment vehicle that primarily invests the financial capital of third-party investors in enterprises that are too risky for the standard capital markets or bank loans.

Venture capital differs substantially from ‘traditional’ financing:

– Funding provided to new firms with potential for above-average growth.

– Often provided to startup and other emerging enterprises because they lack the collateral, track record, or earnings required to get a loan.

– The investment, typically requiring a high potential of return, is structured so that it can be liquidated within three to seven years

– Then an initial public offering may take place, or the business merges or is sold, or other sources of capital are found.

– The entrepreneur relinquishes ownership and control of the business.

– VCs typically expect a 20—50% annual ROI at the time they are bought out.

– Typical investments range from $500,000 to $5 million.

– Management experience is a major consideration in evaluating financing prospects.

Venture capital fund operations

The VCs and their partners. Venture capital general partners may be former CEOs at firms similar to those which the partnership funds. Investors in venture capital funds are typically large institutions with huge amounts of available capital, such as state and private pension funds, university endowments, insurance companies, and pooled investment vehicles.

Other positions at venture capital firms include venture partners and entrepreneur-in-residence (EIR). Venture partners «bring in deals» and receive income only on deals they work on (as opposed to general partners who receive income on all deals). EIRs are experts in a particular domain and perform due diligence on potential deals. EIRs are engaged by VC firms temporarily (6 to 18 months) and are expected to develop startup ideas to their host firm. Some EIRs move on to roles such as Chief Technology Officer at a portfolio company.

Fixed-lifetime funds. Most venture capital funds have a fixed life of ten years. This model was pioneered by some of the most successful funds in Silicon Valley through the 1980s to invest in technological trends broadly but only during their period of ascendance, and to cut exposure to management and marketing risks of any individual firm or its product.

In such a fund, the investors have a fixed commitment to the fund that is «called down» by the VCs over time as the fund makes its investments. In a typical venture capital fund, the VCs receive an annual management fee equal to 2% of the committed capital to the fund and 20% of the net profits of the fund («two and 20»). Because a fund may run out of capital prior to the end of its life, larger VCs usually have several overlapping funds at the same time. Smaller firms tend to thrive or fail with their initial industry contacts.

How and why VCs invest

Investments by a venture capital fund can take the form of either preferred stock equity or a combination of equity and debt obligation, often with convertible debt instruments that become equity if a certain level of risk is exceeded. The common stock is often reserved by covenant for a future buyout, as VC investment criteria usually include a planned exit event (an IPO or acquisition), normally within 3 to 7 years.

Venture capital is not suitable for many entrepreneurs. Venture capitalists are very selective in deciding what to invest in; as a rule of thumb, a fund invests only in about one in 400 opportunities presented to it. They are most interested in ventures with high growth potential, as only such opportunities are likely capable of providing the financial returns and successful exit event within the required timeframe that venture capitalists expect. Because of such expectations, most venture funding goes into companies in the fast-growing technology and life sciences or biotechnology fields.

Winners and losers

Venture capitalists hope to be able to sell their stock, warrants, options, convertibles, or other forms of equity in 3 to 7 years, at or after an exit event; this is referred to as harvesting. Venture capitalists know that not all their investments will pay off. The failure rate of investments can be high; anywhere from 20% to 90% of the enterprises funded fail to return the invested capital. In case a venture fails, then the entire funding by the venture capitalist is written off.

Many venture capitalists try to mitigate the risk of failure through diversification. They invest in fledgling companies in different industries and different countries so that the risk across their portfolio is minimized. Others concentrate their investments in the industry that they are familiar with. In either case, they usually work on the assumption that for every ten investments they make, two will be failures, two will be successful, and six will be marginally successful. They expect that the two successes will pay for the time given to, and risk exposure of the other eight. In good times, the funds that do succeed may offer returns of 300 to 1000% to investors.

History

General Georges Doroit is considered to be the father of venture capital industry. In 1946 he founded American Research and Development (ARD) Corporation, whose biggest success was Digital Equipment Corporation. When Digital Equipment went public in 1968 it provided ARD with 101% annualized ROI. ARD’s US$70,000 investment in Digital Corporation in 1959 had a market value of US$37mn in 1968. The first venture-backed startup is generally considered to be Fairchild Semiconductors, funded in 1959 by Venrock Associates. Before World War II, venture capital investments were primarily the domain of wealthy individuals and families. One of the first steps toward a professionally-managed venture capital industry was the passage of the Small Business Investment Act of 1958. The 1958 Act authorized the U.S. Small Business Administration to license private «Small Business Investment Companies» to provide financing and management assistance to small entrepreneurial businesses in the United States. Passage of the Act addressed concerns raised in a Federal Reserve Board report to Congress that concluded that a major gap existed in the capital markets for long-term funding for growth-oriented small businesses. The goal of the SBIC program was, and still is, to stimulate the U.S. economy in general, and small businesses in particular, by facilitating the flow of capital to pioneering small concerns.

Venture capital is a phenomenon most closely associated with the United States and technologically innovative ventures. Due to structural restrictions imposed on American banks in the 1930s there was no private merchant banking industry in the United States, a situation that was quite unique in developed nations.

As of 2006 some of the most well known VC Firms are:

– Kleiner, Perkins, Caufield and Byers.

– Sequoia Capital.

– Sigma Partners.

The dotcom boom

Due almost entirely to the dotcom boom, the late 1990s were a boom time for the globally-renowned VC firms on Sand Hill Road in San Francisco. IPOs were taking truly irrational leaps, and access to «friends and family» shares was becoming a major determiner of who would benefit from any such IPO; the ordinary investor rarely got a chance to invest at the strike price in this period.

The NASDAQ crash and technology slump that started in March 2000, and the resulting catastrophic losses on overvalued, non-performing startrups, shook VC funds deeply. By 2003, many VCs were focused on writing off companies they funded just a few years earlier, and many funds were «under water»; that is, their portfolio companies were worth less than when invested in. Venture capital investors sought to reduce the large commitments they have made to venture capital funds. As of mid-2003, the conventional wisdom was that the venture capital industry would shrink to about half its present capacity in the following few years. However, Pricewaterhouse Coopers’ MoneyTree Survey shows total venture capital investments holding steady at 2003 levels through Q2 2005. The renaissance of an Internet-driven business (thanks to deals such as eBay’s purchase of Skype, the News Corporation’s purchase of MySpace, and the very successful Google IPO) has helped to revive the VC environment.

Source: Wikipedia

Essential Vocabulary

1.venture capital (VC) – венчурный (рисковый) капитал

venture capitalist – венчурный капиталист

2. capital market – рынок капитала

3. bank loan – банковский заем

4. collateral (collat) n – обеспечение

5. initial public offering (IPO) – первоначальное публичное предложение акций

6. entrepreneur-in-residence (EIR) – «домашний» предприниматель

7. due diligence – процесс должной проверки

8. Chief Technology Officer (CTO) – главный технический директор

9. fixed-lifetime fund – фонд с фиксированным сроком действия

10. pioneer n – первопроходец

pioneer v – прокладывать путь, вести

11. ascendance n – власть, доминирующее положение

12. preferred stock – привилегированные акции

13. convertible (convertibles) debt instruments (bonds) – конвертируемые долговые инструменты (облигации)

14.common stock – обыкновенные акции

15. buyout n – выкуп

buy out v – выкупать

16. rule of thumb – эмпирическое правило, практический метод

17. warrant (WT) n – варрант

18. harvest n – урожай, уборка урожая

harvesting n – уборка урожая

harvest v – собирать урожай

19. write off n – списание

write off v – списывать

20. mitigation n – смягчение, уменьшение

mitigate v – смягчать, уменьшать

21. fledgling company – только что созданная компания

22. annualizing n – пересчет в годовое исчисление

annualize v – пересчитывать на годовой основе

annualized a – пересчитанный на годовой основе

23. passage nзд. прохождение, принятие (закона)

pass v – принимать (закон)

24. Small Business Administration (SBA) – Администрация по делам малого бизнеса (США)

25. Small Business Investment Company (SBIC) – инвестиционная компания для малого бизнеса (США)

26. Federal Reserve Board (FRB) – Совет управляющих ФРС (США)

27. merchant bank – торговый банк (Великобритания, сходен с инвестиционным банком по функциям)

28. boom n – бум, быстрый экономический подъем, период экономического процветания

boom v – быстро расти, процветать (об экономике)

29. strike price – цена исполнения

30. National Association of Securities Dealers Automated Quotations (NASDAQ) – Автоматизированные котировки Национальной ассоциации дилеров по ценным бумагам (НАСДАК)

31. slump n – краткосрочное падение экономической активности или цены конкретной ценной бумаги

slump v – снижаться, падать (об экономической активности или цене ценной бумаги)

Exercise 1. Answer the following questions.

1. What are the main differences between venture capital and the traditional financing? 2. Who are the partners of venture capitalists? 3. What are the characteristic features of fixed-lifetime funds? 4. What are the usual forms of a VC investment? 5. Is venture capital suitable for many entrepreneurs? 6. What is the usual proportion between successes and failures in the VC industry? 7. How can venture capitalists mitigate the risk of failure? 8. How was the VC industry launched? 9. How did the Small Business Investment Act of 1958 promote the VC industry? 10. Why has venture capitalism developed more actively in the US than elsewhere in the world? 11. What was the contribution of the dotcom boom to the development of the VC industry? 12. What were the effects of NASDAQ crash and technological slump? 13. How is the VC industry developing worldwide?

Exercise 2*. In general, businesses set up through venture financing develop by stages described below. Match the names of these stages given under the leading «Venture Financing Terms» with their definitions given below and describe evolution of a fledgling company through these stages.

Stages of Development of a Business

1. source of funding for the early stages of a startup venture where the product, process, or service is in its conceptual or developmental phase

2. from founding the business to the beginning of operations and the generation of revenue

3. initial growth phase, funded by the initial capitalization. Management and operations are in place, and markets initially identified are being penetrated using available resources

4. the business seeks to expand its product line, expand its facilities, identify and penetrate new markets, and continue the growth phase

5. the business is established in its target markets

6. financing provided, usually by private investors or venture capital firms, prior to a company going public, or initiating its next stage of financing

7. an offering of debt, equity or limited partnership interests to a small number of investors (generally 35 or fewer) on a ‘private’ basis. Exempt from the registration requirements of the securities laws

8. either the percentage reduction of ownership in a company resulting from the sale of additional shares of stock, or the difference between the price paid by investors in either a private-placement or public financing

9. the process of investigation by venture capital firms and other investors of a company, its business, and financial plans, prior to proceeding with an investment

10. a study that evaluates a proposed venture’s potential for success

11. an equity ownership position that is provided to a funding source as compensation, or additional compensation, for providing management consulting, financing or miscellaneous services

12. the value assigned to the entrepreneur’s contribution or investment of time and effort in the venture

Venture Financing Terms:

Private Placement. Feasibility Study. Seed Capital. Mezzanine Financing.

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