Стив Джобс. От первого лица Бим Джордж
Apple Special Event for the Macintosh. 1984. January.
Завет «Мака»
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Дерзкое заявление
Steve Kemper. Steve Jobs and Jeff Bezos Meet «Ginger» // Code Name Ginger. Harvard Business School. Working Knowledge for Business Leaders. 2003. June 16. URL:
http://hbswk.hbs.edu/archive/3533.html
Маркетинг
…Моя мечта состоит в том…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Проблема заключается в конкуренции с пиратами…
Media Interview. Apple Expo Paris. 2005. September 20.
Инновационный дефицит в компании Microsoft
…Компании Microsoft не хватает вкуса…
Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:
http://www.pbs.org/nerds/part3.html
…К сожалению, я не верю в то…
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:
http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117
Недальновидность компании Microsoft
Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:
Подмена ценностей
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
Ошибки
D8 Conference: All Things Digital. Rancho Palo Verdes, CA. 2010. June 1–3.
Деньги
…Инновации не связаны с тем…
Kirkpatrick David, Maroney Tyler. The Second Coming of Apple Through a Magical Fusion of Man – Steve Jobs– and Company, Apple Is Becoming Itself Again: The Little Anticompany That Could // CNNMoney/Fortune. 1998. November 9. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250834/index.htm
…Когда мне исполнилось 23 года…
Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:
http://www.pbs.org/nerds/part3.html
Мотивация персонала
…В большинстве компаний…
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
…В основе компьютера Macintosh…
Macworld. 1984. № 1. February. URL:
http://www.macworld.com/article/29181/2004/02/themacturns20jobs.html
Мотивация
…Что тебе интереснее…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Лучше пойти в пираты…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Можно потратить миллиарды долларов…
Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:
http://www.time.com/time/magazine/article/0,9171,986849-3,00.html
Команда и необходимость в ней
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Нетбук
Apple’s Launch Event for iPad 1. Yerba Buena Center For the Arts. San Francisco. 2010. January 27.
Новый продукт: презентация iPad 2
Apple’s Launch Event for iPad 2. Yerba Buena Center For the Arts. San Francisco. 2011. March 2.
Не стоит почивать на лаврах
Williams Brian. Steve Jobs: Iconoclast and Salesman: Apple Founder’s Newest Store Wows Fans in Manhattan // msnbc.com. 2006. May 25. URL:
http://www.msnbc.msn.com/id/12974884/ns/nightly_news/t/steve-jobs-iconoclast-salesman/#.TkwtIXMSphs
Опираясь на опыт пользователей
Quittner Josh, Winters Rebecca. Apple’s New Core // Time. 2002. January 14. URL:
http://www.time.com/time/maga-zine/article/0,9171,1001600-6,00.html
Комплектация
Kunkel Paul, English Rick. AppleDesign: The Work of the Apple Industrial Design Group. New York: Graphis, 1997.
Графический интерфейс компании Xerox PARC
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Инновации Xerox PARC
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Ограниченность мышления
Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:
http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection
Партнерство
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
Страсть
…Говорят, что нужно неравнодушно относиться…
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
…Разберитесь в себе и поймите…
Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:
http://news.stanford.edu/news/2005/june15/jobs-061505.html
Типы мышления: пассивный против активного
Snell Jason. Steve Jobs on the Mac’s 20th Anniversary // Macworld. 2004. February 2. URL:
http://www.macworld.com/article/29181/2004/02/themacturns20jobs.html
Персональный компьютер как узел («хаб») обмена цифровой информацией
Quittner Josh, Winters Rebecca. Apple’s New Core // Time. 2002. January 14. URL:
http://www.time.com/time/maga-zine/article/0,9171,1001600-6,00.html
Понимание
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:
http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117
Настойчивость
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
PIXAR
…Pixar собрала самые выдающиеся таланты…
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http:// americanhistory.si.edu/collections/comphist/sj1.html
…Мы полагаем, что…
Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley?// CNNMoney/Fortune. 1995.September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm
Люди компании PIXAR
Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/
Телефонная порнография на платформе Android
Apple Media Event for iPhone 4.0 Software. Cupertino, Ca. 2010. April 8.
Гордость своим творением
Hertzfeld Andy. Signing Party // Folklore.org. 1982. February. URL: http://www.folklore.org/StoryView.py?project=Macintosh&story=Signing_Party.txt&topic=Apple%20Spirit&sortOrder=Sort%20by%20Date
Из 47 подписей, стоящих на внутренней части корпуса компьютера, только одна находится внизу – Cтивa Джобса.
Приоритеты и их расстановка
Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:
Деятельность как процесс
Voice of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm
Продукт
Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL: http://www.businessweek.com/magazine/content/06_06/b3970001.htm
Креативный продукт
Goldman Jim. Interview Transcript: Steve Jobs // CNBC.com. 2007. September 5. URL:
http://www.cnbc.com/id/20610975/Interview_Transcript_Steve_Jobs
Дизайн изделия
Schlender Brent, Chen Christine Y. Steve Jobs’ Apple Gets Way Cooler. // CNNMoney/Fortune. 2000. January 24. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272281/index.htm
Продукт и воображение
Morris Betsy. Steve Jobs Speaks Out // CNNMoney/Fortune. 2008. February. URL:
http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/2.html
Инновационный продукт
The Steve Jobs Way: A Relentless Pursuit of Perfection // CNN.com. 2004. April 23. URL:
http://edition.cnn.com/2004/WORLD/americas/04/16/jobs/
Продукт и интеграция
…Наша компания соединяет…
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
…Компанию Apple отличает…
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:
http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117
…Apple наиболее креативная из технологических компаний…
Burrows Peter, Grover Ronald, Lowry Tom. Show Time! // Bloomberg Businessweek. 2004. February 2. URL:
http://www.businessweek.com/magazine/content/04_05/b3868001_mz001.htm
…Одна компания пишет программы…
Grossman Lev. How Apple Does It // Time. 2005. October 16. URL: http://www.time.com/time/magazine/article/0,9171,1118384-1,00.html
Коммерческая тайна
Tapper Jake. Interview with Apple CEO Steve Jobs // ABCNews.com podcast transcript. 2005. June 29. URL:
http://abcnews.go.com/Technology/story?id=892335&page=2
Продукт и его репутация
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
Делим прибыль, а не выдаем авансы
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3.
Качество
…Мы просто хотели сделать…
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
…Качество куда важнее количества…
Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL:
http://www.businessweek.com/magazine/content/06_06/b3970001.htm
Расположение магазина
Useem Jerry. Apple: America’s Best Retailer // CNNMoney/ Fortune. 2007. March 8. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/
Надежность
Произносится во время презентаций, используется применительно к любому продукту компании Apple.
Повторный успех
Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.
Опасность провала
Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/
Общее видение
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Простота
…Техника становится все более сложной…
Walker Rob. The Guts of a New Machine // New York Times Magazine. 2003. November 30. URL:
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?pagewanted=all
…Все, что нам нужно…
Apple Keynote Address. Seybold Seminars. New York. 1998. March.
…Если выйти на улицу и спросить…
…У компании Apple есть одно врожденное достоинство…
Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:
http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection
Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL:
http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml
…Мы пересмотрели планы выпуска…
Apple Keynote Address. Macworld Expo. 1998. January 6.
…Людям действительно нужны мобильные устройства…
Graham Jefferson. Q&A: Apple’s Steve Jobs and AT&T’s Randall Stephenson // USA Today: Technology. 2007. July 28.
Слоган для первого поколения портативных медиапроигрывателей iPod
Apple Advertisement. 2001. October 31.
Программное обеспечение
…Билл Гейтс…
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
…Если задаться поиском причин…
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
…Теперь ваша видеокамера…
Jobs Steve. Keynote Speech. Mac World. Moscone Convention Center. San Francisco. 2001. January 9.
Душа новой машины
Apple Worldwide Developers Conference. Moscone Convention Center. San Francisco. 2011. June 6-10. URL:
http://www.youtube.com/watch?v=3lsMFzxtSZ8
Опасность застоя
Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.
Ненавязчивость
Kahney Leander. Inside Steve’s Brain. New York: Penguin Group, 2009.
Опцион на акции
Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/