Âîëÿ è âèäåíèå. Êàê òå, êòî ïðèõîäèò ïîçæå îñòàëüíûõ, â èòîãå çàïðàâëÿþò ðûíêàìè Òåëëèñ Äæåðàðä
Moore, Michael J., William Boulding, and Ronald C. Goodstein: «Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?» Journal of Marketing Research, 28: 97–104 (February 1991).
«More Gear for Home Movie Fans», Business Week, July 16, 1966, p. 94.
«Mosaic Quest Closes in Redmond Original», Computer Business Review, Feb. 1, 1997.
Moskowitz, Milton: «The Overnight Delivery Revolution», The San Francisco Chronicle, Jan. 4, 1985, p. 35.
Nash, Kim S.: «Browsers Compete for Spotlight», Computerworld, November 1995, p. 61.
Nelson, Gerald E., and William R. Hewlett: «The Design and Development of a Family of Personal Computers for Engineers and Scientists», in Amar Gupta and Hoormin D. Toong, eds., Insights into Personal Computers, IEEE Press, New York, 1985.
Nevett, Terence: «Historical Investigation and the Practice of Marketing», Journal of Marketing, 55:13–23 (July 1991).
«A New Kind of Flight Plan for Small Freight», Business Week, Nov. 3, 1973. p. 3.
«The New Lean, Mean Xerox», Business Week, Oct. 12, 1981, pp. 126–132.
Newhall, Beaumont: The History of Photography, Little, Brown, Boston, 1982.
Nickerson, William E.: «The Development of the Gillette Safety Razor», The Gillette Blade, December 1918, pp. 5–13.
Nickerson, William E.: «The Development of the Gillette Safety Razor», The Gillette Blade. May 1918, pp. 3–6.
Nickerson, William E.: «The Development of the Gillette Safety Razor», The Gillette Blade, January 1919, pp. 6–18.
Nickerson, William E.: «Turning the Tables», The Gillette Blade, March 1922, pp. 3–4.
Nilles, Jack M.: Technology Assessment of Personal Computers: Volume 2, Personal Computer Technology, Users, and Uses, University of Southern California team sponsored by National Science Foundation, document available from National Technical Information Service, U.S. Department of Commerce, 1980, pp. 2–5.
Notess, Greg R.: «Comparing Web Browsers: Mosaic, Cello, Netscape, WinWeb and Internetworks Life», Online, March/April 1995, pp. 36–40.
Noyce, Robert N. and Marcian E. Hoff, Jr.: «A History of Microprocessor Development at Intel», IEEE Micro, February 1981, pp. 8–20.
Nulty, Peter: «Matsushita Takes the Lead in Video Recorders», Fortune, July 16, 1979, pp. 110–116.
«The Online World of Steve Case», Business Week, Apr. 15, 1996, pp. 78–87.
«Out to Crack the Copying Market», Business Week, Sept. 19, 1959, p. 86.
Pake, George E.: «Research at Xerox PARC: A Founder’s Assessment», IEEE Spectrum, 22(10):54–61 (1985).
Pake, George E.: «From Research to Innovation at Xerox: A Manager’s Principles and Some Examples», in R. S. Rosenbloom, ed., Research on Technological Innovation, Management and Policy, vol. 3, JAI Press, Greenwich, CT, 1986, pp. 1–32.
Parry, Mark, and Frank M. Bass: «When to Lead or Follow? It Depends», Marketing Letters, vol. 1, November 1990, pp. 187–198.
Perry, Tekla S., and Paul Wallich: «Inside the PARC: The ‘Information Architects,’» IEEE Spectrum, 22(10):54–76 (1985).
«Personal Business», Business Week, June 4, 1960, p. 129.
«Personal Computers: And the Winner Is IBM», Business Week, Oct. 3, 1983, pp. 76–95.
Peterson, Pete W. E.: Almost Perfect: How a Bunch of Regular Guys Built WordPerfect Corporation, Prima Publishing, Rocklin, CA, 1994.
Pitta, Julie: «Investors Get Caught Up in the Netscape», The Los Angeles Times, 1995, pp. D3, D5.
Pollack, Andrew: «Xerox Stalks the Automated Office», The New York Times, May 3, 1981, section 3, p. 4.
Porter, Michael E.: «The Disposable Diaper Industry in 1974», Harvard Business School Case 380–175 (1980).
Pospisil, Vivian, and John Teresko: «50 R&D Stars to Watch», Industry Week, Dec. 19, 1994, p. 60.
Prescott, E., and M. Visscher: «Sequential Location among Firms with Foresight», Bell Journal of Economics, 8:378–393 (1977).
Procter & Gamble: Annual Report, 1977.
Quick, Rebecca: «Barnes & Noble.com to Replace Amazon.com as Top Bookseller Advertising on Yahoo!», The Wall Street Journal, Sept. 19, 2000, p. B23.
Quick, Rebecca: «E-Retailers Say, ‘Bah Humbug!’ to Lavish Ads», The Wall Street Journal, Sept. 22, 2000, p. Bl.
Quittner, Joshua: «An Eye on the Future», Time, Dec. 27, 1999, pp. 56–64.
Ratneshwar, S., and Allan D. Shocker: «Substitution in Use and the Role of Usage Context in Product Category Structures», Journal of Marketing Research, 28: 281–295 (August 1991).
Rayport, Jeffrey F., and Dickson L. Louie: «Amazon, com (A)», Harvard Business School Case 9–897–128 (1997).
The Razor Anthology, Knife World Publications, Knoxville, TN, 1995.
«RCA SelectVision Bows; Home Sports Fans Become TV Producers in Early ’70s», Advertising Age, Oct. 13, 1969, p. 57.
Rebello, Kathy, May Cortese, and Rob Hof: «Inside Microsoft: The Untold Story of How the Internet Forced Bill Gates to Reverse Course», Business Week, July 15, 1996, p. 56.
Reid, Calvin: «Amazon.com’s Jeff Bezos», Publisher’s Weekly, Jan. 5, 1998, p. 12.
Ries, Al, and Jack Trout: The 22 Immutable Laws of Marketing, HarperCollins, New York, 1993.
Roberts, Stephen: «Early Laser Printer Development», http://www.printerworks.com/Catalogs/CX–Catalog/CX-HPLaserJet-History.html (1994).
Robinson, Phillip: «Dot-Matrix History, 300 dpi Becoming Passe for Printers», The Orange County Register, Oct. 5, 1992, p. C24.
Robinson, Phillip: «HP LaserJet 4 Introduces a New World of Printing», Austin American-Statesman, Dec. 28, 1992, p. E2.
Robinson, William T.: «Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries», Journal of Marketing Research, 25:87–94 (February 1988).
Robinson, William T. and Claes Fornell: «Sources of Market Pioneer Advantage in Consumer Goods Industries», Journal of Marketing Research, 22:305–317 (August 1985).
Rosenbloom, Richard S., and Karen Freeze: «Ampex Corporation and Video Innovation», in Richard S. Rosenbloom, ed., Research on Technological Innovation, Management and Policy, vol. 2, JAI Press, Greenwich, CT, 1985.
Rosenbloom, Richard S. and Michael A. Cusumano: «Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry», California Management Review, XXIX: 51–76 (Summer 1987).
Sahlman, William A., and Laurence E. Katz: «Amazon.com – Going Public», Harvard Business School Case 9–899–003 (1998).
«Sales Bubble for Diet Drinks», Business Week, June 27, 1964, pp. 88–92.
Salvemini, Gaetano: Historian and Scientist, Harvard University Press, Cambridge, MA, 1939.
Samuels, Gary: «Tale of Two Interneters: Netscape Has Gotten the Headlines, but Spyglass Is Making Money», Forbes Inc., September 1995, p. 48.
Sandberg, Jared: «Designers of Internet’s Mosaic Software Plan New Version in Bid to Set Standard», The Wall Street Journal, Oct. 13, 1994, p. B6.
Sandberg, Jared: «Netscape Has Technical Whiz in Andreessen», The Wall Street Journal, Aug. 11, 1995, p. Bl.
Savitt, Ronald: «Historical Research in Marketing», Journal of Marketing, 44:52–58 (Fall 1980).
Scherer, F. M.: «Editorial: Post-Patent Barriers to Entry in the Pharmaceutical Industry», Journal of Health Economics, 4:83–87 (March 1985).
Schiesel, Seth: «Payoff Still Elusive in Internet Gold Rush», The New York Times, Jan. 2, 1997, p. C17.
Schmalensee, Richard: «Entry Deterrence in the Ready to Eat Breakfast Cereal Industry», Bell Journal of Economics, 9:305–327 (Autumn 1978).
Schmalensee, Richard: «Product Differentiation Advantages of Pioneering Brands», American Economic Review, 72:349–365 (June 1982).
Schmedel, Scott R.: «Sony TV Tapes Stir U.S. Firms to Act; Separation Spreads to Canada’s West», The Wall Street Journal, Mar. 28, 1977, p. 6.
Schnaars, Steven P.: «When Entering Growth Markets, Are Pioneers Better Than Poachers?» Business Horizons, vol. 29, March-April 1986, pp. 27–36.
Schonfeld, Erick: «Schwab Puts It All Online», Fortune, Dec. 7, 1998, pp. 94–100.
Shafer, Robert Jones: A Guide to Historical Method, Dorsey Press, Homewood, IL, 1974.
«A Short Sleep before Exploring Version 5.0», ABIX (Australia news abstracts), Aug. 20, 1996.
Shurkin, Joel: Engines of the Mind: A History of the Computer, Norton, New York, 1984.
Shurkin, Joel: Engines of the Mind: The Evolution of the Computer from Mainframes to Microprocessors, Norton, New York, 1996.
Sigafoos, Robert A.: Absolutely, Positively Overnight! St. Luke’s Press, Memphis, TN, 1983.
Sinclair, Frank: «Diet-Rite Budget Boosted; It’s ‘Not Fad, but Forever,’» Advertising Age, Oct. 28, 1963, pp. 1–2.
Slater, Robert: Portraits in Silicon, MIT Press, Cambridge, MA, 1987.
Smith, Douglas, K., and Robert C. Alexander: Fumbling the Future, William Morrow, New York, 1988.
Smith, Gene: «A Series of Promotions to the Top Post», The New York Times, May 26, 1968, section 3, p. 3.
Smith, Kenneth S.: «Razor Blade War Growing Hotter», The New York Times, Dec. 2, 1962, pp. 1, 18.
Smith, Richard Austin: «Gillette Looks Sharp Again», Fortune, June 1952, p. 100.
Sony: Annual Reports, 1976–1982, 1984.
«Sony Portable Tape Recorder to Bow in Ads», Advertising Age, July 18, 1966, pp. 2, 136.
Spector, Robert: Get Big Fast: Amazon.com, HarperBusiness, New York, 2000.
Spence, M.: «Entry, Capacity, Investment, and Oligopolistic Pricing», Bell Journal of Economics, 8:534–544 (1977).
Spence, M.: «The Learning Curve and Competition», Bell Journal of Economics, 12:49–70 (1981).
Spiro, Leah Nathans, and Linda Himelstein: «With the World Wide Web, Who Needs Wall Street», Business Week, Apr. 29, 1996, p. 120.
Stevens, Tim: «Bellcore: Its Flexible Rechargeable Plastic Battery Could Revolutionize Design of Portable Consumer Electronics, Telecommunications Backup Power, Electric Vehicles and More», Industry Week, Dec. 23, 1994, p. 56.
«Stirring Battle Rages for Vast Razor Blade Market», Business Week, Sept. 3, 1930, pp. 11–12.
Stross, Randall E.: The Microsoft Way, Addison-Wesley, Reading, MA, 1996.
Stross, Randall E.: «Why Barnes & Noble May Crush Amazon», Fortune, Sept. 29, 1997, pp. 248–250.
«Study: Majority of 25 Leaders in 1923 Still on Top», Advertising Age, Sept. 19, 1983, p. 32.
Sujan, Mita, and James R. Bettman: «The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research», Journal of Marketing Research, 26:454–467 (November 1989).
Sullivan, Mary: «Brand Extension and Order of Entry», Marketing Science Institute Working Paper, Report No. 91–105, Marketing Science Institute, Boston, 1991.
Swisher, Kara: AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheadsand Made Millions in the War for the Web, Random House, Time Business, NewYork, 1998.
Tecklenburg, Harry: «A Dogged Dedication to Learning», Research Technology Management, July-August 1990, pp. 12–15.
Tellis, Gerard J., and Golder, Peter N.: «First to Market, First to Fail? The Real Causes of Enduring Market Leadership», Sloan Management Review, 37(2):65–75 (1996).
Tetzeli, Rick and Shaifali Puri: «What It’s Really Like to Be Marc Andreessen…», Fortune, Dec. 9, 1996, p. 136 ff.
Thacker, Chuck: «Personal Distributed Computing: The Alto and Ethernet Hardware», in Adele Goldberg, ed., A History of Personal Workstations, ACM Press, New York, 1988, pp. 267–335.
«The Great Diaper Battle», Time, Jan. 24, 1969, pp. 69–70.
Theodore, Levitt: «Marketing Myopia», Harvard Business Review, July-August 1960, pp. 45–56.
«The Third Age (A Survey of the Computer Industry)», The Economist Sept. 17, 1994, p. C3.
Todd, William: History as Applied Science, Wayne State University Press, Detroit, MI, 1972.
Tuchman, Barbara: Practicing History, Knopf, New York, 1981.
«Turmoil among the Brewers: Miller’s Fast Growth», Business Week, Nov. 8, 1976, pp. 58–67.
«Two Men & an Idea», Forbes, Sept. 15, 1962, p. 17.
Ulman, Neil: «Gillette Chairman Takes a Long View in Program to Brighten Profit Picture», The Wall Street Journal, June 28, 1977, p. 12.
«University of Illinois and Netscape Communications Reach Agreement», PR Newswire, Dec. 21, 1994.
Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha: «Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications», Management Science, 32:645–659 (June 1986).
Utall, Bro: «Xerox Is Trying Too Hard», Fortune, Mar. 13, 1978, pp. 84–94.
Utterback, J.: Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, 1994.
Utterback, J. and W. J. Abernathy: «A Dynamic Model of Process and Product Innovation», Omega, 3:639–656 (1975).
«VCR Owners», The Wall Street Journal, May 1, 1986, p. B5.
Waits, Robert K.: «Safety Razor Reference Guide» (Privately published) by Robert K. Waits, 1990.
Waldman, Don E.: «The Rise and Fall of IBM», in David I. Rosenbaum, ed., «Market Dominance: How Firms Gain, Hold or Lose It and the Impact on Economic Performance», Praeger, Westport, CT, 1998, pp. 131–152.
Walker, Rob: Interview with Marcian (Ted) Hoff, Oral Histories of Semiconductor Industry Pioneers, Program in History and Philosophy of Science, Department of History, Stanford University, March 3, 1995.
Wang, An, and Eugene Linden: Lessons: An Autobiography, Addison-Wesley, Reading, MA, 1986.
Ward, Scott, Larry Light and Jonathan Goldstine: «What High-Tech Managers Need to Know About Brands», Harvard Business Review, July-August 1999, pp. 85–95.
«What Words in an Ad Can’t Say», Business Week, May 14, 1960, pp. 45–48.
Whitten, Ira T.: «Brand Performance in the Cigarette Industry and the Advantages of Early Entry», U.S. Federal Trade Commission, 1979.
«Who Wants a Stainless Reputation?» Financial Times (London), Sept. 5, 1963.
«Why Airlines Fear the ‘Federal Express Bill,’» Business Week, Sept. 13, 1976, p.116.
«Why Xerox’s Money Machine Slows Down», Business Week, Apr. 5, 1976, p. 60.
Wiegner, Kathleen K.: «Tomorrow Has Arrived», Forbes, Feb. 15, 1982, pp. 111–119.
Wilke, John R.: «Visiting a Bookstore by Switching on a PC», The Wall Street Journal, Jan. 11, 1993, p. Bl.
«Will Microsoft Catch Netscape?» Computerworld, Apr. 29, 1996, pp. 80–81.
Williams, Winston: «Overnight Delivery: The Battle Begins», The New York Times, Jan. 1, 1979, Sec. 3, pp. 1, 9.
Williamson, Debra Aho: «Marketer of the Year: Amazon.com», Advertising Age, Dec. 13, 1999, pp. 1, 36.
Williford, Charles, and Dan Moore: «Will Microsoft Catch Netscape?» Computerworld, Apr. 29, 1996, pp. 80–81.
Wilson, Joseph C: «The Product Nobody Wanted», Nation’s Business, February 1969, pp. 67–70.
Winthrop, Grant F.: «Whom the Apples Fell On», Fortune, Jan. 12, 1981, p. 68.
Wordworth Web site, www.wordsworth.com. «Xerox Corp.», Forbes, Oct. 15, 1965, pp. 32–37.
«Xerox: The McColough Era», Forbes, July 1, 1969, pp. 24–32.
«Xerox’s Bid to Be No. 1 in Offices», Business Week, June 22, 1981, pp. 77–78.
Yip, George S.: Barriers to Entry, Lexington Books, D. C. Heath, Lexington, MA, 1982.
Yoffie, David B.: «The World VCR Industry», Harvard Business School, Case 9–387–098, Jan. 23, 1990.
Yoffie, David B.: «Microsoft Goes Online: MSN 1996», Harvard Busines School Publishing, 9–798–019, Boston, 1997.
Young, Jeffrey: Greatest Technology Stories, Wiley, New York, 1998.
Yu, Albert: Creating the Digital Future: The Secrets of Consistent Innovation at Intel, Free Press/Simon & Schuster, New York, 1998.
Zhou, Jian-Zhong: «The Internet, the World Wide Web, Library Web Browsers and Library Web Servers», Information Technology and Libraries, Mar. 1, 2000, p. 50.