Не очевидно. Как выявлять тренды раньше других Бхаргава Рохит

Глава 9

http://adage.com/­article/­cmo-strategy/­end-marketing-procter-gamble/­293918/.

http://adage.com/­article/­cmo-strategy/­call-cmo-marketers-job-evolved-h2/­245189/.

http://blogs.wsj.com/­accelerators/­2014/­06/­03/­jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing/.

http://www.foundersspace.com/­marketing-pr/­how-to-not-waste-millions-on-your-startup%E2%80%99s-marketing/.

http://www.marketing-interactive.com/­features/­rethinking-the-cmo/.

http://digiday.com/­brands/­x1-shiv-singh-the-well-rounded-marketer/.

https://www.spencerstuart.com/­research-and-insight/­tomorrows-cmo-chief-magic-or-logic-officer-highlights.

http://www.economistgroup.com/­leanback/­the-next-big-thing/­big-rethink-closing-david-rogers-columbia/.

http://www.russellreynolds.com/­content/­confronting-cmo-succession-gap-five-key-findings-improving-readiness-and-retention-future-ma.

http://www.thedrum.com/­news/­2012/­04/­25/­marketing-dead-says-saatchi-saatchi-ceo.

http://www.strategy-business.com/­article/­07306?pg=all.

http://www.lego.com/­en-us/­aboutus/­news-room/­2011/­september/­lego-group-expands-top-management.

http://www.imaginepub.com/­how-lego-capitalized-on-content-marketing.

Глава 10

http://agelab.mit.edu/­files/­AgeLab_typeface_white_paper_2012.pdf.

http://www.monotype.com/­blog/­burlingame.

http://www.hollywoodreporter.com/­news/­steve-jobs-death-apple-calligraphy-248900.

http://www.thinkingwithtype.com/­misc/­type_lecture/­Type_Lecture.pdf.

http://www.thinkingwithtype.com/­misc/­Beautiful_Books.pdf.

http://www.statisticbrain.com/­attention-span-statistics/.

http://blog.mozilla.org/­metrics/­2010/­04/­05/­firefox-page-load-speed-%E2%80%93-part-ii/.

http://www.theatlantic.com/­technology/­archive/­2013/­12/­why-are-upworthy-headlines-suddenly-everywhere/­282048/.

http://www.rohitbhargava.com/­2014/­10/­oreo-social-media-strategy.html.

http://www.wired.com/­2014/­11/­the-internet-of-me/.

http://www.demandmedia.com/­content-solutions/.

http://www.wired.com/­2009/­10/­ff_demandmedia/­all/.

http://www.theguardian.com/­media-network/­media-network-blog/­2012/­mar/­19/­attention-span-internet-consumer.

http://www.theguardian.com/­commentisfree/­2013/­nov/­04/­in-defence-of-clickbait.

http://contentsolutions.demandmedia.com/­to-bait-or-not-to-bait-the-click-bait-debate/.

http://www.elle.com/­life-love/­society-career/­the-skimm.

Глава 11

http://freshome.com/­2007/­04/­17/­room-color-and-how-it-affects-your-mood/.

http://www.engadget.com/­2015/­01/­04/­zensorium-being/.

http://wallstcheatsheet.com/­life/­your-mood-is-contagious-how-sharing-on-social-media-influences-others.html/­?a=viewall.

http://scopeblog.stanford.edu/­2014/­10/­03/­how-social-media-can-affect-your-mood/.

http://richardcoyne.com/­2014/­10/­11/­do-digital-media-influence-your-mood/.

http://www.businessinsider.com/­apples-mood-based-ad-targeting-patent-2014-1.

http://www.huffingtonpost.com/­good-news/.

http://blogs.adobe.com/­digitalmarketing/­personalization/­marketers-mood-ring-mood-targeting-goes-mainstream/.

http://www.businessinsider.com/­yahoo-acquired-aviate-search-2014-1.

http://adage.com/­article/­digital/­microsoft-files-patent-ad-serving-tech-senses-mood/­235336/.

http://psychcentral.com/­news/­2014/­10/­03/­can-social-media-help-you-out-of-a-bad-mood/­75680.html.

http://observer.com/­2015/­01/­the-next-big-thing-what-you-need-to-know-about-in-2015/.

http://ei.yale.edu/­ruler/.

http://ps4daily.com/­2013/­03/­sony-dualshock-4-light-bar-can-add-emersion-to-gaming-in-the-dark/.

Глава 12

http://qz.com/­74937/­how-to-become-internet-famous-without-ever-existing/.

http://santiagoswallow.com/­2013/­04/­15/­self/.

http://www.estherhonig.com/­#!before--after-/­cvkn.

http://www.buzzfeed.com/­ashleyperez/­global-beauty-standards?bffb.

http://thecreatorsproject.vice.com/­blog/­we-talked-to-the-woman-who-asked-25-countries-to-photoshop-her-face.

http://www.mirror.co.uk/­news/­weird-news/­pranksters-proposition-women-sex-1m-4458876.

http://youtu.be/­n3M-ZlDdLzw.

http://www.today.com/­health/­paper-bag-speed-dating-event-tests-whether-love-blind-1D80307906.

http://news.prudential.com/­article_display.cfm?article_id=6966.

Глава 13

http://www.businessweek.com/­articles/­2014-09-04/­mining-okcupids-data-reveals-how-we-date-now.

http://blog.okcupid.com/­index.php/­race-attraction-2009-2014/.

http://abc13.com/­society/­ugly-christmas-sweaters-now-a-trend-/­433411/.

http://newsfeed.time.com/­2011/­12/­22/­a-brief-history-of-the-ugly-christmas-sweater/.

http://www.nflshop.com/­Ugly_Sweaters.

http://www.washingtonpost.com/­blogs/­style-blog/­post/­ugly-holiday-sweater-parties-the-origin-of-the-seasons-sarcastic-trend/­2011/­11/­29/­gIQAzl3g9N_blog.html.

http://www.uggaustralia.com/­world-of-ugg-story.html.

http://www.economist.com/­news/­business/­21592656-etsy-starting-show-how-maker-movement-can-make-money-art-and-craft-business.

http://www.businessweek.com/­innovation/­for-successful-innovation-sell-imperfect-products-01252012.html.

Глава 14

http://www.govtech.com/fs/news/8-Mind-blowing-Uses-of-Wearable-Technology-Seriously.html.

http://www.ce.org/­i3/­Features/­2014/­January-February/­Driverless-Cars-on-the-Rise.aspx.

http://thenextweb.com/­google/­2014/­04/­13/­built-google-owned-wazes-biggest-asset-community/.

https://www.linkedin.com/­pulse/­20141021042240-8451-move-over-humans-the-robocars-are-coming.

http://www.slideshare.net/­JavelinMktg/­identity-fraud2014-infographicjavelinstrategy.

https://www.javelinstrategy.com/­brochure/­314.

http://www.cbsnews.com/­news/­identity-theft-rises-consumers-rage/.

http://www.idtheftcenter.org/­is/­breach/­ITRC_Breach_Report_2014.pdf.

https://www.etsy.com/­shop/­BohemianFindings.

http://www.craftcount.com/.

http://www.wired.com/­2014/­09/­wrong-theory/.

http://www.npr.org/­blogs/­thesalt/­2014/­12/­09/­369613561/­in-europe-ugly-sells-in-the-produce-aisle.

http://www.dailymail.co.uk/­femail/­food/­article-2693000/­Forget-ugli-fruit-meet-ugly-fruit-bowl-French-supermarket-introduces-lumpy-misshapen-fruit-vegetables-sold-30-discount-combat-food-waste.html.

http://www.washingtonpost.com/­wp-srv/­style/­features/­daily/­rehm0823.htm.

http://grist.org/article/fast-food-giants-make-their-food-look-imperfect-so-youll-forget-its-hella-processed/.

Глава 15

Salt Sugar Fat by Michael Moss.

Hooked by Nir Eyal.

Addictive by Design by Natasha Dow Schull.

Abundance by Peter Diamandis and Steven Kotler.

http://pando.com/­2013/­09/­02/­curious-a-lesson-in-addictive-learning/.

http://thenextweb.com/­dd/­2014/­10/­28/­10-ingredients-concoct-subconsciously-addictive-mobile-app/.

https://www.yahoo.com/­tech/­this-new-ios-app-could-cure-you-of-your-iphone-90357333444.html.

http://www.dailymail.co.uk/­sciencetech/­article-2814488/­App-Offtime-people-addicted-smartphones.html.

http://www.wsj.com/­articles/­SB1000142405270230387450­4579376323271110900.

http://www.usatoday.com/­story/­tech/­gaming/­2014/­02/­11/­flappy-bird-creator/­5388515/.

http://www.forbes.com/­sites/­stevenkotler/­2012/­08/­27/­want-to-makemillions-and-change-the-world-theres-a-huge-gap-in-the-education-market/.

http://marketing.wtwhmedia.com/­new-harvard-study-shows-why-social-media-is-so-addictive-for-many/.

http://www.huffingtonpost.com/­2014/­12/­13/­social-media-addiction_n_6302814.html.

http://www.forbes.com/­sites/­rogerdooley/­2014/­02/­26/­hooked/.

http://www.nytimes.com/­roomfordebate/­2013/­10/­09/­are-casinos-toomuch-of-a-gamble/­slot-machines-are-designed-to-addict.

http://www.themortonreport.com/­entertainment/­games/­why-is-angrybirds-so-addictive-a-cognitive-teardown/.

http://www.vox.com/­2014/­8/­7/­5976927/­slot-machines-casinos-addiction-by-design.

http://www.newrepublic.com/­article/­115838/­gambling-addiction-why-are-slot-machines-so-addictive.

http://venturebeat.com/­2013/­07/­08/­behavior-enigineering/.

https://gigaom.com/­2012/­09/­02/­when-did-addiction-become-a-good-thing/.

http://www.polygon.com/­2013/­3/­4/­4051444/­simcity-review.

http://www.nytimes.com/­2013/­02/­24/­magazine/­the-extraordinary-science-of-junk-food.html?pagewanted=all&_r=0.

http://www.theatlantic.com/­entertainment/­archive/­2014/­08/­swing-copters/­379117/­?single_page=true.

http://www.dailydot.com/­gaming/­psychology-flappy-bird-addiction/.

http://www.google.com/­trends/­2014/.

http://www.complex.com/­pop-culture/­2013/­11/­snacks-that-are-more-addictive-than-cocaine/­starbursts.

https://www.khanacademy.org/­badges.

http://www.fastcompany.com/­3007951/­tech-forecast/­simple-khan-academy-interface-hack-improved-learning-5.

Глава 16

http://www.zdnet.com/­article/­10-reasons-2014-will-be-the-year-of-small-data/.

http://www.theguardian.com/­news/­datablog/­2013/­apr/­25/­forget-big-data-small-data-revolution.

https://hbr.org/­2013/­12/­you-may-not-need-big-data-after-all.

http://www.ibmbigdatahub.com/­infographic/­taming-big-data-small-data-vs-big-data.

http://www.huffingtonpost.com/­brian-kibby/­targeted-analytics_b_5534291.html.

http://www.wired.com/­2013/­03/­the-importance-of-data-portability-and-data-apis/.

http://www.destinationcrm.com/­Articles/­Web-Exclusives/­Viewpoints/­5-Ways-Small-Data-Can-Be-More-Valuable-than-Big-Data-98927.aspx.

http://www.techopedia.com/­definition/­29539/­small-data.

http://www.mediapost.com/­publications/­article/­239102/­whats-it-going-to-be-big-data-or-small-data.html.

http://www.cmswire.com/­cms/­big-data/­big-data-is-getting-smaller-and-smarter-027280.php#null.

https://www.constellationr.com/­content/­internet-things-requires-big-data-be-turned-upside-down-become-smart-data.

http://www.informationweek.com/­healthcare/­analytics/­personal-healthcare-big-data-great-small-data-better/­a/­d-id/­1306954.

http://adage.com/­article/­digitalnext/­small-big-data/­296458/.

http://www.meetup.com/­smalldata/.

http://www.knightfoundation.org/­blogs/­knightblog/­2014/­8/­14/­knight-mozilla-fellows-take-era-no-excuses-public-data-demands/.

http://www.theatlantic.com/­technology/­archive/­2014/­11/­the-passages-that-readers-love/­381373/.

http://www.vox.com/­2014/­6/­8/­5786196/­7-things-the-most-highlighted-kindle-passages-tell-us-about-american.

http://blogs.dlapiper.com/­privacymatters/­global-internet-of-things-top-ten-data-protection-concerns/.

https://www.youtube.com/­watch?v=d-4i2ZlqLsI.

http://www.huffingtonpost.com/­2012/­10/­12/­ian-mcleod-21-years_n_1961336.html.

Глава 17

http://www.core77.com/posts/26537/csads-disruptive-distribution-model-lessons-from-the-inaugural-community-supported-art-design-initiative-call-for-proposals-extended-to-april-3rd-26537.

http://www.wsj.com/­articles/­for-taylor-swift-the-future-­of-music-is-a-love-­story-1404763219.

http://www.smh.com.au/­small-business/­startup/­which-industries-are-dying-20140623-3anyj.html.

http://www.businessweek.com/­articles/­2014-08-20/­taylor-swifts-new-album-1989-breaks-no-rules-whatsoever.

http://bits.blogs.nytimes.com/­2013/­12/­20/­binging-on-beyonce-the-ripple-effect/­?_r=0.

http://www.billboard.com/­articles/­news/­6174827/­weird-al-yankovic-reflects-on-his-weirdly-successful-week.

http://www.project-disco.org/­competition/­diy-with-vhx-like-ck-displacing-the-intermediaries/.

http://www.usatoday.com/­story/­money/­business/­2014/­12/­23/­247-wall-st-dying-thriving-industries/­20185247/.

http://www.washingtonpost.com/­blogs/­the-switch/­wp/­2014/­10/­22/­why-tesla-keeps-fighting-for-direct-sales-when-it-could-just-work-with-dealers/.

https://us.drive-now.com/­#!/­howto.

http://www.businessweek.com/­articles/­2014-02-06/­russian-web-retailer-lamoda-deploys-own-delivery-service.

http://www.ewdn.com/­2014/­09/­05/­lamoda-ru-merged-into-multibillion-dollar-global-fashion-e-commerce-group/.

http://rocketinternet.pr.co/­69143-world-bank-group-s-ifc-invests-10-million-into-lamoda.

Глава 18

http://www.businessweek.com/­articles/­2014-11-20/­mobile-payment-startup-venmo-is-killing-cash.

http://www.thewire.com/­culture/­2014/­04/­why-the-venmo-newsfeed-is-the-best-social-network-nobodys-talking-about/­361342/.

http://thefinancialbrand.com/­43203/­paypal-venmo-social-mobile-payments/.

http://www.washingtonpost.com/­blogs/­innovations/­wp/­2014/­10/­14/­an-innovative-new-payment-model-thats-no-laughing-matter/.

http://metro.co.uk/­2014/­10/­11/­try-not-to-laugh-this-comedy-club-charges-you-by-how-much-you-enjoy-the-show-4901504/.

http://variety.com/­2014/­film/­news/­jeffrey-katzenberg-predicts-3-week-theatrical-window-in-future-1201166052/.

http://adage.com/­article/­media/­digital-advertising-ready-ditch-click/­295143/.

http://www.wired.com/­2014/­07/­multi-screen-life/.

http://www.coindesk.com/­tipping-point-bitcoin-micropayments/.

http://www.niemanlab.org/­2014/­09/­netflix-joins-the-push-for-bite-sized-mobile-friendly-video/.

http://www.theguardian.com/­media/­2014/­nov/­06/­economist-espresso-digital-briefing.

Глава 19

http://rumchata.com/­#/­about/­about-us.

http://issuu.com/­barbusinessmagazine/­docs/­oct_2013_bar_business_magazinе.

http://www.businessweek.com/articles/­2014-10-09/­rumchatas-success-is-game-changer-among-cream-liqueurs.

http://www.fastcompany.com/­1739774/­how-carrots-became-new-junk-food.

The Click Moment by Frans Johansson.

Глава 20

https://www.youtube.com/­watch?v=mSxpVRo3BLg.

Глава 21

http://www.fastcompany.com/­3002804/­how-sell-1-snow-globe-59-real-roi-brand-storytelling.

http://significantobjects.com/.

Глава 25

http://content.time.com/­time/­magazine/­article/­0,9171,2029487,00.html.

http://ny.eater.com/­2014/­11/­4/­7151951/­white-truffles-in-restaurants.

http://www.foodandwine.com/­articles/­is-barolo-still-italys-greatest-wine.

http://www.telegraph.co.uk/­finance/­businessclub/­7996379/­Daniel-Pinks-Think-Tank-Flip-thinking-the-new-buzz-word-sweeping-the-US.html.

Авторы пиктограмм

Глава 4. Пиктограмма «Король», автор Луи Прадо из проекта Noun Project.

Глава 5. Пиктограмма «Селфи», автор группа Les viex garсons из проекта Noun Project.

Глава 6. Пиктограмма «Психическое здоровье», автор Джемма Гарнер из проекта Noun Project.

Глава 7. Пиктограмма «Благотворительность», автор Бен Риццо из проекта Noun Project.

Глава 8. Пиктограмма «В наличии», автор Дмитрий Орлов из проекта Noun Project.