Аакер о брендинге. 20 принципов достижения успеха Аакер Дэвид
Purina 205
Q
Quaker Oats 81
R
Red Bull 62, 87, 135, 147, 184
Reeves, Rossor 158
REI 58, 61, 81
S
Sainsbury 222
Saks Fifth Avenue 118, 143
SalesForce.com 23, 86
Samsung 2, 66, 123, 186, 189, 199
Schlitz 31, 240
Schwab 36, 61, 68, 81, 87, 100
Sephora 82, 135, 136, 145
ShoeDazzle.com 143
Siebel 87
Siemens 225
Silicon Graphics 89
Singapore Airlines 13, 23, 57, 87, 123, 144, 155, 225
So-Be 89
Sony 52, 91, 99, 187, 213
Southwest Airlines 23, 57, 69, 87
Starbucks 41, 82, 144, 175, 184, 191, 210, 223
State Farm 70, 107, 189
Subaru 77, 155
Subway 109,142
Sun 89
Sunkist 214
Sun-Maid 58, 79
Swatch 212
T
Tanita 68, 69
TaylorMade 59
TED 221
Tesla 127
Tide 65, 210, 211, 222, 236
Tiffany 23, 60, 62
Titleist 82
Toms 73
Toyota 62, 74, 89, 92, 99, 101, 220, 223, 224
Trader Joe’s 30
TurboTax 79, 143
U
Under Armour 86, 98
Unilever 72–73, 75, 180, 206, 218
Uniqlo 118
United Airlines 169
V
Valvoline 189
Vaseline 81
Virgin 23, 57, 60, 62, 87, 184, 188, 210, 212
VISA 23, 155
Volkswagen 225
Volvo 23, 224
W
Wall Street Journal 58
Walmart 142, 179, 180, 181, 219, 228, 230, 244, 245
Wells Fargo 57, 123, 158, 199, 206, 215
Westin Hotel 97
Whole Foods Market 87,89, 104, 105, 109, 155, 184
Williams-Sonoma 116, 166, 225
WPP 234, 235
Y
Y&R 118, 185, 233, 235
Z
Zappos.com 71, 89, 93, 165
Zara 57, 81, 89, 109
Zipcar 82, 83, 89, 109, 135